Entry Strategy In Emerging Markets Essay Example | Topics and Well Written Essays - 3000 words

Entry Strategy In Emerging Markets - Essay Example However before entering into the markets, the organizations should study the vulnerability of the market conditions and various socio economic factors which are mentioned below. Based on the analysis of the factors the organizations should decide whether it has the necessary potential for setting up a business in the country and also should devise the entry strategy accordingly. The factors which are of prime importance are discussed below Political Factors: The consequence of the political issues is of a high significance to the business. While investigating into the political factors, matters relating to the policymaking of diverse regions are all taken into consideration. These fields include the administrative, provincial, nationwide and worldwide aspects. Another vital part which is included under the political factors is the consequence which businesses have to face due to alteration in the government both in the local and countrywide level. Multinational businesses also need t o properly understand the official policy which a government offers towards other countries (Wiiliams & Green, 1997, p.162). Economic Factors: The economic factors recount the components which influence the economic position of the business. The economic issues thoroughly deal with the economic and the fiscal strategy of the government. It is quite clear that the economic recessions relating inflation also disturb the officialdoms. The power of the national economy is a major factor which organizations do ponder upon. Alteration in taxation rate and bilateral trade agreements amongst the countries are also thoroughly administered (Walters, 2006, p 208)... This report stresses that the analysis of the different market entry strategy shows that all the strategies discussed above offers a range of advantages and also does have some limitation. However in context of the analysis of the market entry strategy in the BRIC nations it has been found that the countries like China ,India , and Brazil are the emerging nations and the foreign organizations looks to invest over there because of the wide range of benefits. Brazil is one of the nations in the BRIC community and its economic stability has made it one of the desired countries for the investors. The study reveals that the strategy of joint venture has been applied by most of the foreign multinational in the country. The reason for the choice is quite obvious as joint venture allows having a close look at the market and reduces the exposure to a wide variety of risk. This paper makes a conclusion that the option of joint venture also provides additional benefit to organizations in countries like India. The help from a local organization provides guide to the foreign companies for penetrating the market and build up a strong presence in the market. The corruptions in the market also can be reduced through the strategic alliance. As a result of the strategic alliance, the local organizations are also benefited considerably and in overall it helps to increase the stability of the economy.

Puerto Rican Art Essay -- Puerto Rico Artists Crafts Essays

Puerto Rican Art Historically, Puerto Rico is only 512 years old. The island was discovered on November 19, 1493 by Christopher Columbus on his second voyage to the New World. On the island he found Taino Indians living there. Juan Ponce de Leà ³n came to the island in 1508 as its first governor. In 1521, the city of San Juan was established. During the seventeenth and eighteenth centuries. Puerto Rico was attacked by the Dutch and English, Spain’s enemies. The island was struggling to attain economical stability by raising cattle and farming on a small scale. By the end of the nineteenth century, Puerto Rico had grown considerably socially, economically, and politically. The Cà ©dula de Gracias of 1815 offered many incentives and advantages the immigrants of the new Latin American republics. Puerto Rico became a sugar exporting colony. After the Spanish-American War in 1898, Puerto Rico was ceded by Spain to the United States. In 1917, Puerto Ricans became U.S. citizens and adopted the Commonwealth state in 1952. Although Puerto Rico is relatively young artistically, it has gone through major cultural changes, first with the Spanish conquest, and then with the United States and other immigrant groups. The artistic production of painters and craftsmen, through these not yet five hundred years, reflect these cultural shocks. Puerto Rico, like the United States, is a land of immigrants. It is presently in the process of establishing a cultural statement. Because of the diversity of its inhabitants, no statement of a unified artistic expression can be made. In earlier times, the discovery, the colonization period, and later some stability in the nineteenth century, the artistic production was basically unified, that is, it portrayed Puerto Rico through single statements, its people, its vegetation, eminent politicians, religious beliefs, etc. The contemporary artists have expressed their ideas in more complex and stylized ways. This is not saying that the earlier works were primitive or archaic. It simply means that the times demand different artistic visions of what the Puerto Rican reality is now. Art will provide some explanation and insight into the life and reality of our people. The Taino Indians The Taino Indians had been living in Puerto Rico for hundreds of years when the Spaniard conquerors arrived in the fifteenth century. They w... ...island. Castor Ayala is the maximum exponent of this craft. Other crafts from coconut shells are also made here. The African influence is heard in music and through handmade musical instruments. The influence of the Indian, Spanish, and African heritage’s is also reflected to various degrees in the pottery and clay figures made today on the island. Puerto Rico’s present day crafts are many and varied, and there are craft fairs celebrated on the island for everyone to enjoy. Resources: Magaly Rivera â€Å"Welcome to Puerto Rico!† http://welcome.topuertorico.org/index.shtml Irvine R. MacManus, Jr. â€Å"Taà ­no Treasures The Legacy of Dr. Ricardo E. Alegrà ­a† http://ca80.lehman.cuny.edu/gallery/taino_treasures/macmanus_essay.htm Bob Corbett â€Å"Pre-Columbian Hispaniola - Arawak/Taino Indians† http://www.hartford-hwp.com/archives/43a/100.html â€Å"Puerto Rican Painters† http://www.angelfire.com/art2/puerto_rican_artists/ Cecil Marie Cancel â€Å" ¡Bienvenidos a la pà ¡gina de nuestro pintor, Josà © Campeche!† http://members.tripod.com/~josecampeche/ Mari Carmen Ramà ­rez â€Å"Modern and Contemporary Puerto Rican Artists Francisco Oller† http://www.zenstudio.com/pr/artists/oller/oller.htm Puerto Rican Art Essay -- Puerto Rico Artists Crafts Essays Puerto Rican Art Historically, Puerto Rico is only 512 years old. The island was discovered on November 19, 1493 by Christopher Columbus on his second voyage to the New World. On the island he found Taino Indians living there. Juan Ponce de Leà ³n came to the island in 1508 as its first governor. In 1521, the city of San Juan was established. During the seventeenth and eighteenth centuries. Puerto Rico was attacked by the Dutch and English, Spain’s enemies. The island was struggling to attain economical stability by raising cattle and farming on a small scale. By the end of the nineteenth century, Puerto Rico had grown considerably socially, economically, and politically. The Cà ©dula de Gracias of 1815 offered many incentives and advantages the immigrants of the new Latin American republics. Puerto Rico became a sugar exporting colony. After the Spanish-American War in 1898, Puerto Rico was ceded by Spain to the United States. In 1917, Puerto Ricans became U.S. citizens and adopted the Commonwealth state in 1952. Although Puerto Rico is relatively young artistically, it has gone through major cultural changes, first with the Spanish conquest, and then with the United States and other immigrant groups. The artistic production of painters and craftsmen, through these not yet five hundred years, reflect these cultural shocks. Puerto Rico, like the United States, is a land of immigrants. It is presently in the process of establishing a cultural statement. Because of the diversity of its inhabitants, no statement of a unified artistic expression can be made. In earlier times, the discovery, the colonization period, and later some stability in the nineteenth century, the artistic production was basically unified, that is, it portrayed Puerto Rico through single statements, its people, its vegetation, eminent politicians, religious beliefs, etc. The contemporary artists have expressed their ideas in more complex and stylized ways. This is not saying that the earlier works were primitive or archaic. It simply means that the times demand different artistic visions of what the Puerto Rican reality is now. Art will provide some explanation and insight into the life and reality of our people. The Taino Indians The Taino Indians had been living in Puerto Rico for hundreds of years when the Spaniard conquerors arrived in the fifteenth century. They w... ...island. Castor Ayala is the maximum exponent of this craft. Other crafts from coconut shells are also made here. The African influence is heard in music and through handmade musical instruments. The influence of the Indian, Spanish, and African heritage’s is also reflected to various degrees in the pottery and clay figures made today on the island. Puerto Rico’s present day crafts are many and varied, and there are craft fairs celebrated on the island for everyone to enjoy. Resources: Magaly Rivera â€Å"Welcome to Puerto Rico!† http://welcome.topuertorico.org/index.shtml Irvine R. MacManus, Jr. â€Å"Taà ­no Treasures The Legacy of Dr. Ricardo E. Alegrà ­a† http://ca80.lehman.cuny.edu/gallery/taino_treasures/macmanus_essay.htm Bob Corbett â€Å"Pre-Columbian Hispaniola - Arawak/Taino Indians† http://www.hartford-hwp.com/archives/43a/100.html â€Å"Puerto Rican Painters† http://www.angelfire.com/art2/puerto_rican_artists/ Cecil Marie Cancel â€Å" ¡Bienvenidos a la pà ¡gina de nuestro pintor, Josà © Campeche!† http://members.tripod.com/~josecampeche/ Mari Carmen Ramà ­rez â€Å"Modern and Contemporary Puerto Rican Artists Francisco Oller† http://www.zenstudio.com/pr/artists/oller/oller.htm

Swatch Marketing Stratagy

Competitive analysis It is the vital part of marketing . its purpose is to determine the strengths and weakness of the competitors within the market. Porter’s five forces analysis for swatch can be interpreted as follows, New entrants-Strong brand reorganization and customer loyalty- swatch is a popular brand among customers substitution. But as swatch products are simple, accessible, playful and colorful and different parts coat very low , so swatch can be attacked by new entrants. Substitution – Many brands provide with range of similar styles. everal Chines and Japanese companies manufacture low price watches with similar style or design. -The thread form counterfeit product- some electronic devise can be used to get the time ,like cell phone, iphone or ipod. Buyer power – It is high in this industry simply due to the presence of so many competitors selling the same products. It is only different in price and consumers loyalty. buyer bargaining power depends o n some criterias such -as price – swatch has lower and reasonable price, quality is high , style— color full plastic watch, different design for different occasion .As swatch has lot of competitors so buyer has high bargaining power. Bargaining power of suppliers Swatch watch components are usually made in low labor cost countries with a low to medium quality and they are assembling in Switzerland. So suppler do not have strong influence . so lot of suppliers are involved and bargaining power is low. Overall intensity of rivalry— -intense competition within a very crowded market. Japanese company sicko has a big market in the world with low price and low production cost. Or Chinese watch like have also competitive benefit in the markets.Marketing Strategy Mission Swatch’s mission is to offer low cost, high quality, and accurate watch with synthetic material. Marketing Objectives – Become the creative and innovative leading brand in global market . – Establish strong brand image in the mind of consumers . Financial Objectives – Increasing sales by 2012 to 8 billion. – The Swatch Group’s gross sales grew 14. 4% June 2012 . Segmentation and Targeting Segmentation is to divide a market into distinct groups of buyers with different needs, characteristics of behavior, who might require separate products.They considered some factors such as Geographic: No particular segmentation as Swatch is sold all around the world Demographic: Gender: male and female In 2007, 11. 1% of women bought watches for self, while 9. 3% went to men. 5. 3% of women bought watches for someone else, while 3. 4% went to men. Age: 15-19, 20-24 and 25-34In terms of amount of people who purchased watches during 2007, The first age group accounted for 23. 4%; The second age group occupied 18. 1%; The third age group had 16. 9%. They also making watch for kid. Psychographic: Lifestyle:People that exhibit an urban lifestyle or they are p assionate about fashion and follow new trends, Personality Spontaneous, impulsive, extrovert people, people usually motivated by sentiment and the ones that do not think twice before they buy . Behavioral: Loyalty status: High loyal user pool that is maintained through frequent offering of new designs – Attitude: At least positive attitude to new products. Buyer readiness: Impulsive audience, receptive to buy after a new launch – Occasion/seasonality: There are 2 launches per year in order to follow the trends in the fashion world.Targeting -With low price and high quality, Swatch is targeting to this customer segment that seeks a good and reasonable compromise between price, quality and stylish design. -They focus on working women age rage 24 to 35. It is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. as well as lifestyle, women willing to spend more on themselves. – They also target people base on m arriage status like single and married person who are more established in independent and lifestyle. PositioningTheir high quality but low price makes customers move to multi-ownership across a range of looks and price points. Strategic Options & Strategic Choice Swatch has a strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Swatch should adopt the market-penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. If they cut their products price it may damage the reputation and reduce their profit or if hey develop a new product it might cost much money and time to do market research and product test . Marketing Mix Decision Swatch marketing mix is made of the following four aspects: Product – Customization — to personalize the watch to fit customers taste and make it more unique â₠¬â€œ Special features emphasize more special and limited edition for a youthful, innovative and exciting look. Price – Premium price — to reflect the exclusiveness, limited and high quality of the product; Place -To open duty-free shops in the airports such as Gatwick and Birmingham airport.Promotion They use effective promotion strategy to create new market. – Celebrity endorsement — to invite Leona Lewis and use her image -Advertising — Print and broadcast ads/Posters and leaflets/Billboards – Direct & Interactive marketing — E-mails/mobile messages/ Web sites and – iPhone or iPad apps to watch their new collection and new events. – Sponsorship big sporting events such as the Olympics. -They provided online sales in different countries- London, mala. – To put banner on the Internet such as Face Book To increase brand awareness and standard of retailing capability they set up Tech-Airport Company to display its v ariety brands in air port, know as tax free stores. Like international airport in France. – Omega was the official timekeeper of the Olympic Games in London and also feature in the new James Bond named-SKY FALL. Recent campaigns Following campaigns were recently pushed specifically for swatch watches Color Codes—This collection is a 80s throwback to the swatch watch history. This product is monochromatic but come in multiple colors.Fashion magazine designers are asked to participate in a contest, in and asked to design spreads to promote the product line with the theme â€Å"how do you wear it†. Consumer started voting for the best spread. Additionally facebook campaign in which consumers uploaded pictures of themselves wearing swatch watches, allow a winner to win all 20 color Code watches. There are other campaigns called â€Å"Swatch Snowpass/ access†, â€Å"CreArt† â€Å" Street Club†. Distribution channel—- Swatch group created i ndependent distribution channels , its distributors are spread widely in Europe, Americas , Oceania, ,Asia, Middle East and Africa ..Retailing strategy– Swatch group created several retailing strategies to keep close contact with customers. Monobrand stores connecting with all the fashion shopping centers in the world including Paris Milan and London, New York city and Beijing , Shanghai and Hong Kong in Asia. Tour million boutiques in the world to retail famous brand watches they have. They majority of boutiques are in the Europe, 2007 they opened large tour million boutique in Beijing in China. Some other boutiques are controlled by local country, swatch use those stores to sell their single products.As a result In the first half of 2012 swatch’s sales were up 14% aided by expansion of its distribution and retail network. That why the Group continues to invest heavily in production. Approximately 40% of the investments in this segment go toward the expansion of capac ities, approximately 50% toward new production technologies and new products, and approximately 10% toward the replacement of existing capacities. Global market To lead the golbl market company follow some stratagees– -Must have style -Must be priced competitive -Must be cheap to make -Be durable A technological lead. All those elements enable the swatch to expand business in overseas and attacked customers from countries with different preference and abilities. Manufacturing centers located all over the world mainly Switzerland, German, France , Italy , the U. A , virgin Islands, Thailand, Malaysia and china. Training center—They focus also remains on the further education and training of employees or watchmaker at the various training centers in Switzerland and abroad. There are now five schools located in  (China),   (Malaysia), (Germany), and in Miami  (United States).There is also a partnership arrangement with the British School of Matchmaking  in Manches ter. CUSTOMER Swatch group concentrated emotional value of the customers, 1. INDENTIFY CUSTOEMRS-To identify customer , swatch always carry out extensive research and analyses patterns of consumer, behaviors and life style, Swatch that completely changed the concept of the wrist watch that why watches becomes a fashion accessory first and a watch second. 2. SEGMENTATION- Swatch makes segmentation base on age , gender , personality , lifestyle. 3. CONVY THE NEED OF CUSTORS-emotional value lies into why a particular product is desired or not desired.They recognized that it is important to manufacture goods that will persuade the consumer to purchase particular brand. Consumer’s opinion and consumers find swatch has â€Å"great quality, cool, timeless and durable. For some people swatch watches â€Å"bring back memories† and they are also a great gift or versatile. fashion conscious consumers collects a dozen or more , as swatch are sold as fashion accessories, consumers are encouraged to buy more than one to match with different set of clothes or lifestyles . The average swatch customers in Britain today own three different models.

The Use Of Communication Boards For Non English Speaking...

The purpose of this quality improvement study was to evaluate nurses’ perceptions on the use of communication boards for non-English speaking patients, primarily Spanish and Russian speaking patients. Background Establishing effective communication with the patient is a critical factor in promoting patient quality care. Good communication is fundamental when providing safe and effective care at the beside in order to increase the quality of patient care. One of the many communicative barriers that exists between patients and the healthcare team are language barriers. Language barriers are considered an initial problem of translation or code-switching. Individuals who speak different languages require a certain code breaker in order to facilitate effective communication (Gregg Saha, 2007). Furthermore, language barriers may hinder the quality of patient care and interfere with optimal clinical outcomes. According to Happ et al., 2011, nurses have the unique responsibility to engage in communication with patients and have control over the timing and method of communication. Evidenced based interventions such as communication boards are needed to improve nurses’ communication skills i n order to achieve effective communication. Literature Review Augmentative Alternative Communication (AAC) techniques involve many ways to solve the communication language barrier and provide the patient and staff an opportunity to carry out effective communication. These type of devices canShow MoreRelatedHow Language Barriers Affect The Patient Safety And Overall Quality Of Care859 Words   |  4 Pagesnonverbal forms of communication. Communication is important. It allows individuals to share information and messages in the form of ideas and feelings (Giger, 2013). It gives us direction and allows us to interact with others. 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