What Makes A Woman Feel Beautiful - 956 Words

constantly thrown at people through images and the language the media uses. A Lancome advertisement asks, â€Å"what makes a woman feel beautiful?† with the response â€Å"a youthful radiance that shines from within.† In just seven days a woman can feel much more beautiful by using Lancomes new serum that will make her look younger. Underneath these words in small print Lancome also states, â€Å"beauty has no age, #loveyourage. (Vogue)† The media is constantly contradicting themselves with what they advertise. A woman is supposed to buy this new serum so she will be more attractive and beautiful, but, at the same time she is supposed to embrace and love the age she is. As stated in No-one Expects Me Anywhere, Pamela Gibson states, â€Å"†¦above all we need to rethink our attitudes of aging†¦ our negative images of old age are constantly reinforced through film, television, and newspapers, where representation often resembles caricature (Gibson, 87).à ¢â‚¬  By only accepting and representing one small portion of society, the media is setting up consequences for the rest of society who do not fall under the accepted standards. As a whole, Vogue represents women in a way that takes away from their identity. Fashion magazines like Vogue are supposed to show fashions and cosmetics that can give women a sense of expression and a way for them to truly identify for themselves. More often than not only a woman’s body is displayed, taking away from her being a human being just like everyone else. Fashion andShow MoreRelatedLove Is The Beautiful And Sublime Love977 Words   |  4 Pagessome of the authors that we looked at throughout the course of the semester, I was able to draw up my own concept of love. My concept of love includes that there are two different types of love and this idea is taken from Kant’s idea of love being beautiful and sublime and the fair sex and noble sex. The other author that presents two differe nt types of love is Augustine, he presents the bodily and spiritual love and with these two concepts of love I was able to develop my own concept of love, thatRead MoreThe Way Of Seeing By John Berger1232 Words   |  5 PagesOn a clothes advertisement, well shaped and beautiful women came out to introduce new clothes. In hair, clothes, and other many advertisements, usually glamor and really good looking women are main models of the advertisements. Not only in advertisements, but also in many films and dramas, the main character is always a tall, thin and beautiful woman. This situation can be explained by John Berger’s book, â€Å"Way’s of seeing†. John Berger is an English art critic, novelist, and painter, and this bookRead MoreWomen s Makeup And Cosmetic Products1748 Words   |  7 Pagesapply makeup to make themselves look prettier, younger, or to cover up imperfections. Some women choose not to wear makeup, but a study in the newsletter, Marketing to Wo men: Addressing Women and Women s Sensibilities found that â€Å"seven in ten women wear makeup in America† (6). It is common for women to wear makeup every day, even if it is just a stroke of eyeliner or a splash of eye shadow. American society stresses the idea that makeup makes a woman more beautiful, and a woman who does not wearRead MoreMagazine Advertisements Send Unhealthy Signals To Women845 Words   |  3 Pagesusually abnormally thin. This makes most woman, especially those who are young, feel inferior and insecure about their own bodies. They believe they will only be beautiful if they look like the women in the magazines. Most women will try going on a crazy diets like the tapeworm diet, or the baby food diet, just to try to look like the models on the cover of magazines. Even young girls see the magazines as a reflection of what they should look like when they get older. Woman will stare at themselves inRead MoreInterstellar By Rebecca Mcclanahan1664 Words   |  7 PagesRebecca McClanahan’s essay, â€Å"Interstellar,† is a memoir explaining what it is like, â€Å"To be the sister of a sad and beautiful woman,† (354). This line is one of the many uses of repetition the narrator utilizes to speak on the relationships her sister and her endure, while also explaining their relationship with each other. These relationships are magnified by the narrator’s use of literary elements such as metaphors, allusion, repetition, second person voice and her diction. These elements help developRead MoreThe Perfect Woman in Our Society1540 Words   |  7 PagesSociety and people on a whole demonstrates what a perfect woman should be like. The picture of a perfect woman in our society is demonstrated in advertisements, on different magazine covers, and for just about anything that a woman is featured in. Now my question is why the pressure is so heavily placed on females to be so perfect? Women are pressured in many aspects of their lives, like how they look, their emotions, and their role as a woman. Women in society have a certain appearance to lookRead MoreJack Solomon s Master s Of Desire : The Culture Of American Advertising1214 Words   |  5 Pagesadvertise what American’s want and desire in their lives. According to Jack Solomon in his essay, â€Å"Master’s of Desire: The Culture of American Advertising,† Jack Solomon claims: â€Å"Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs†(Solomon). Advertisers continue to promote the American dream of what a women’sRead MoreWomen Wear Makeup And Cosmetic Products1516 Words   |  7 Pagesapply makeup to make themselves look prettier, younger, or to cover up imperfections. Some women choose not to wear make makeup but a study in the newsletter Marketing to Women: Addressing Women and Women s Se nsibilities found that â€Å"seven in ten women wear makeup in America† (6). It is so common for women to wear makeup every day, even if it is just a stroke of eyeliner or a splash of eye shadow. American society stresses the idea that makeup makes a woman more beautiful, and a woman who does wearRead MorePersonal Statement : Personal Media1730 Words   |  7 Pagesmany businesses as a way to promote their brand and items, as well as creates networks for young entrepreneurs. Media usage however, also has it down falls, from cyber bullying to misrepresenting news to people as well as portraying a false image of what one should look like. Media is a blank canvas for young minds to express themselves, and it is advancing so fast that it is being integrated in our everyday lives. Which ever way you look at it, media can be interpreted in many different ways, as theRead MoreEffects Of Social Media On Women994 Words   |  4 Pagesjust being confident with who you are! Statistic s show that over 50% of teenage girls are self conscious about their looks. Social Media is negatively affecting confidence in woman and distorting what true beauty really is. Apps like Instagram and Twitter constantly lie to women about what true beauty is. Young Women feel the need to change themselves to cover up their own flaws and insecurities. Social media is feeding girls lies on how they should present themselves. This is not right and needs

Report on Organizational Culture of Uniqlo and Giordano

Report on organizational culture of UNIQLO and Giordano Target companies UNIQLO HK Limited and Giordano International Limited in the apparel industry Industry background UNIQLO Hong Kong Limited is a wholly-owned subsidiary of fast Retailing Co. Ltd. from Japan. The first UNIQLO store was opened in 1984 and then developed with an amazing speed to become a huge aircraft carrier in apparel industry in Japan and even the world, combining all facets of its businesses including fabric weaving, dyeing and spinning, product design, manufacturing, marketing, distribution and sales together. For years it devoted itself to selling low-price clothes with a high quality to meet customers needs, which is also its competitive edge, making the†¦show more content†¦Interpersonal skills In modern business, the quality of employees can also demonstrate a company s culture. As we can see from the recruitment information above, the main requirements to UNIQLO s employees are enthusiasm, good language and communication skills and ability to solve problems. These interpersonal skills are more needed in those international corporations where people are from different backgrounds. In addition, innovation is encouraged in UNIQLO so it established special centers for seasonal clothing design. Same as UNIQLO, Giordano also requests staff to have good communication skills, initiative and outgoing personalities and leadership, which shows that people there welcome communication and innovation instead of only compliance to company regulations. Customer-orientation Both companies pay a lot of attention to customer services. For example, in UNIQLO, customer-orientation is also a criterion for employee performance evaluation. As written on its website, We value communication with our customers. Many suggestions and other useful feedback we receive from customers every day are used wherever possible to improve our products and services. We strive to ensure high quality and safety for our products from the stage of material selection to production and distribution and to serve our customers with heartwarming manner. To improve the services, it established a website through which customersShow MoreRelatedGlobal Business Environment2974 Words   |  12 PagesSummary ï  ®Ã¯â‚¬  This report analyses the entire Asian environment and attractiveness of Asia, and the reason why Giordano choose Asia as its main market. From the analysis of Asian environment, sizeable population, increasing consumption on cloth, pursuing for fashion and globalization of world are all factors that make Asia attractive. ï  ®Ã¯â‚¬  Giordano’s FDI-related projects and the FDI modes are exhibited in this report, which can describe a whole picture of this company’s development. In addition, basedRead MoreMercedes Benz Operation11953 Words   |  48 Pagesset of intentions that will set the long-term direction of the actions that are needed to ensure future organizational success. However, no matter how grand the plan, or how noble the intention, an organization’s strategy can only become a meaningful reality, in practice, if it is operationally enacted. An organization’s operations are strategically important precisely because most organizational activity comprises the day-to-day activities within the operations function. It is the myriad of dailyRead MoreManaging in a Global Economy9770 Words   |  40 Pages Abercrombie began to launch its expansion plan outside the USA since 2007, driven at least in part by a weakening of its domestic market. For the quarter ended Jul y 28, Abercrombie reported a profit was dropped by nearly 52%. According to media reports, more than 135 of its American stores have been closed since 2010 and there will be 180 closures in the following year. However, based on Abercrombie amp; Fitch’s 10-k form, the net sales of international stores are increased steadily. The company

Ujhb[ Free Essays

Near the end of the book the author shows the children finally accepting others as they are not for whom they want them to be. In â€Å"To Kill a Mockingbird†, there are many influential figures that help Scout and Gem mature over the course of the story as they overcome daily obstacles. During the story, Gem and Scout lose their innocence and develop a sense of maturity as time goes on. We will write a custom essay sample on Ujhb[ or any similar topic only for you Order Now When Scout arrives at school, her teachers Mrs.. Caroline Is frustrated because she already knows how to read. Scout learns that ‘It Is not always proper to say bluntly what the truth is† (Lee, 20). As the chapter continued on, Scout realizes that Miss Caroline did to mean to offend her. Throughout the story characters are Judged based on their actions. Attic’s lecture’s Scout on how she needs to learn how people are and not who she wants them to be. The story takes place during a time of racial discrimination. Harper Lee wrote â€Å"There is nothing wrong with defending a black man† (30). Prejudice Is a common problem during the early quarter of the twentieth century. After Scours tantrum with Cecil Jacobs, Attic’s says to Scout â€Å"Remember It’s a sin to kill a mockingbird. â€Å"(Lee, 89). Since Scout couldn’t comprehend what this meant, she had a talk with Mrs.. Maude. â€Å"Your father’s right,† she said. â€Å"Mockingbirds don’t do one thing but make music for us to enjoy †¦ But sing their hearts out for us. That’s why It’s a sin to kill a 50). Boo Rudely, the mysterious neighbor, Is an example of prejudice. On page 9 In â€Å"To Kill a Mockingbird† it says â€Å"Boo Rudely Is an example of prejudice, he Is not accepted to society because he Is different from others, and he is an erratic 9). In the beginning of the novel Scout, Gem, and Dill all see Boo as a bizarre man who never came out of his house. As the story continued on, Scout starts to realize who he really is as she matures. She finally became aware of all the wonderful things he has done. When Scout and Gem were playing outside, Scout discovers items in a tree. The whole time this was Boo Rudely showing compassion. On page 101 it shares â€Å"The court takes a white man’s word over a black mans. The Judge convicted him guilty before he even read the case. â€Å"(Lee, 101). Attic’s explains to Scout that no matter what color, size, or ethnicity a person is, everyone deserves to be treated with equality. Scout matures wrought the book by finally realizing that no one or creature should be harmed for causing peace or Joy. She finally understand how society really is. The theme of prejudice opens the eyes of many characters and changes their opinion on society. Some who provide love with no limits in this novel. Overtime Scout and Gem both learn how to love people. On page 22 Scout says, â€Å"Neighbors bring food with death and flowers with sickness and little things in between. Boo was our neighbor. He gave us two soap dolls, a broken watch and chain, a pair of good-luck pennies, and our lives. But neighbors give in return. We never put back into the tree what we took out of it: we had given him nothing, and it made me sad. â€Å"(Lee, 2) This quote is in the beginning of the book when they both Judged Boo Rudely. After he gave them all of these wonderful items they finally start to realize he is a compassionate man. He is beyond lonely and Just wants someone to accept him for who he is, not what others see him as. â€Å"One time Attic’s said you never really knew a man until you stood in his shoes and walked around in them; Just standing’ on the Rudely porch was enough. The summer that had begun so long ago had ended, and another summer had taken its place, and a fall, and Boo Rudely had come out. Said Scout. â€Å"(Lee, 40). Scout is talking about how as she grew older she finally starts to realize what it really means to show others what it means to care. It also shows that she is learning to accept a man who is known to be erotic. On the last few pages of the novel, Boo and Scout are walking home. It states â€Å"l started to see another life through Boob’s eyes. This quote is beyond important for how the children mature throughout the story. How to cite Ujhb[, Papers

Marketing Plan of Five Element Bracelet Oxfam Australia

Question: Describe about the "Oxfam Shop- a subsidiary of Oxfam Australia". Answer: 1. Introduction Oxfam Shop is a subsidiary of Oxfam Australia, a Non-profit organization that believes that poverty and injustice around the world should be eliminated by providing opportunities to the poor to have a stable income. The company sources products from under-developed societies for a fair price and sells then in the Australian market through their online and retail stores. One of the various brands that are a part of the Oxfam shop is Wakami, which comprises of hand made products sourced from rural Guatemala women, providing them a livelihood. Wakami produces bracelets and necklaces that are hand made in Guatemala using ancestral artisan techniques. The brand has come up with a new product called the Five Element Bracelet. The Five Element Bracelet is a stunningly unique bracelet that is made up of 5 strings of beaded Poly threads. Each thread consists of a distinct colored beads, with each color representing the five elements of the earth. A bright green represents the Earth, a subtle blue represents Water, a blazing red represents Fire, a pearly white represents Air and a deep purple represent Aether. These five elements is a reminder of the bountiful nature provided to us and symbolizes the multiple emotions within a human. The below report is a marketing plan developed to launch the Five Element Bracelet for Oxfam Shop. A detailed environmental analysis is done 2. Environmental Analysis Before developing a marketing plan for a product, it is crucial to understand the environment in which the product would be sold. An understanding of the various factors that influence the marketing of a product helps in designing an efficient marketing plan (Mullins, 2012). 2.1 Competitive forces The competition in online retail stores especially in the jewelry segment is very strong. It is common to see most of the fashion brands promoting jewelry of one kind or the other. Most of the competitors have a well-established brand image and most of the jewelry sold by them is manufactured or machine produced (Solomon, 2014). The key advantage of the products sold by Oxfam shop is the objective the company would like to achieve. Also, the products themselves are hand-made and have a very earthly appearance. The product Five Element bracelets though look similar are not completely interchangeable as each of it is hand-made and hence, would have a unique appearance. There are very few jewelry selling companies that believe in fair trade rather than profits and this makes products of Oxfam stand out, as every product bought is for a good cause. 2.2 Economic Forces The price of advertising has become relatively cheaper after the advent of internet. Also, the modes through which advertising can be done have exponentially increased (Chung, 2015). Hence, economic forces are favorable to marketing strategies as long as the methods used are restricted to the internet. In case of broadcasting and publishing the money involved is huge and hence, marketing in these forms is usually limited (Alon, 2013). 2.3 Political Forces Oxfam shop sources products from various parts of the world. The current product is from Guatemalan. The products have to have clearance from customs to be exported and imported and several other factors such as taxes and customs policies play a key role in sourcing the products (Johnson, 2013). All the above are highly dependent on the political forces in each of the country and the attitude and objectives of the respective governments determine if sourcing could continue. However, since Oxfam works with an objective to improve the quality of life of the backward communities, it is unlikely that any political changes that have a negative impact on the business would be made (Felzensztein, 2014). 2.4 Sociocultural forces The social mindset of the customers plays a key role in sales of the product and the marketing strategy to be adopted to sell the product (Mooradian, 2013). In todays society lot of people are ready spend money to help the backward communities rather than spend time due to the work culture. This attitude of customers is an advantage in the current market as each product sold influence lives of people who produced it. Each customer needs to be informed what good they have done by buying a product from Oxfam shop to increase the customer base. 2.5 Technology The technology involved in the marketing of Oxfam is relatively simple as the company uses the well-established e-commerce platform for sales and simple internet advertising for marketing. Unlike, several software companies, Technological influence is pretty basic on Oxfam, as the products are hand-made. 3. Marketing Objectives and Goals The marketing objective of Oxfam for the Five Element Bracelet are as follows: Introduce the Five Element Bracelet to the current market in an effective manner Use innovative and economic marketing strategies, especially the internet to attract the huge base of online customers (Ritter, 2016) Increase the customer base of the product by 10 % by the end of the financial year Build brand awareness amongst the customers through informative marketing strategies to connect to the customers at an emotional level. Provide customers information on the suppliers and help customers understand how they can be a part of a fair trade movement 4. Marketing Mix 4.1 Product A product needs to fulfill the need of a customer. The product Five Element Bracelet is a tangible product that can be used by every customer as a fashion statement. It is necessary to consider the brand image, resources available and the motive of the company for producing a particular product (Pels, 2013). The Five Element bracelet is unique as it is hand-made using the ancestral artisan techniques of the Guatemalan suppliers. The product comes as a combination of five attractive colors sewn together with poly threads and is very beautiful. Since the product symbolizes the elements of nature, it is gender neutral and can be worn by men and women alike. However, being a fashion product, the female customer base in much higher than other customer bases. Being hand-made the product has an exclusive and antique look and goes well almost all costumes setting a signature style. The product is neither too big nor too small. It two finger width and hence is sleek and stylish with eye-catch y colors. The product indirectly fulfills the need of a customer to be a better person by contributing to the society in one way or the other (Fitzgerald, 2014). This is an intangible feature of the product. Since the product is made by the economically backward sectors and making this product is their source of income, a customer who buys the product automatically contributes to their income. 4.2 Price Price in the simplest terms is the amount a customer pays for a product. Price is a key factor in determining the profit and organization would make as it plays an important role in influencing the customers wish to buy the product. Ideally, pricing of a product has to be optimal. It should not be too high, as the customer base ready to invest high amounts for simple jewelry products is low. On the other hand, the price should not be too low, that it effects the operation of the organization and the income generated by the suppliers. Oxfam being a non-profit organization, intends in putting its profit margin as low as possible. They make sure that the price is enough to generate a sustainable income to the supplier and cover the sales and marketing costs. Understanding the customer perceived value of a product can help in pricing a product. Also, a detailed explanation of the product will help the customer understand if the product is worth their money. Hence, the description given to each of the product justifies the price. To increase sales, a discounted introductory price would be beneficial (Motohashi, 2015). 4.3 Promotion Promotion of a product is the communication adopted by the company to pass information in any form regarding the product. Promotional activities such as advertising, public relations, sales promotions, etc., are adopted by organizations to gain customers and improve sales. Promotion usually has a direct impact on the sales of a product (Christopher, 2013). Since the Five Element Bracelet is a piece of jewelry that chances of a customer buying multiple pieces for themselves is low. So in this case aggressive promotion has to be made to make sure that a huge customer base can be approached. The information used to promote the product plays a crucial role. All the key factors such as the background of the suppliers, the uniqueness of the product, the aim of the company and the contribution of the customer needs to be mentioned when trying to promote a product to gain a surge in sales. 4.4 Place Place or distribution is the location in which the product is sold. The Five Element Bracelet is available online, providing services in major parts of Australia including A.C.T, New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia. The company also has retail stores. 5. Potential issues Supply may not meet demand. Since the product is hand-made the time taken to produce each piece is significantly higher than that of a machine made product. Also, the product has to be sourced from another country which increases the shipping time in case of low stock (Gorton, 2013). 6. Marketing Strategy 6.1 Target Market: Online Customers Two different marketing strategies can be adapted for online customers. 1. Ads on YouTube: A simple 20 second ad explaining the origin of the product, use of the product and how the customer can contribute to the society through the product is to be created. The same is used to advertise over YouTube, specifically on videos related to society development, poverty and other videos that have a huge female followers 2. Social networking sites: Ads can be published on the social networking sites, with simple 100 word explanation and an attractive image of the product (Chaffey, 2012). 6.2 General Public An interesting hoardings of the bracelet with the statement Would you contribute? should be developed and places around key locations to make the customers curious. A link or a scan code can be given to help the customer research more. The same picture with scan code can be used as 5 second ad on Television and a free bracelet can be given away for all the customers who can scan the code in the 5 second ad. Later informative hoarding and videos can be used for advertising. On the website an introductory discount price can be offered for the first month (Ferrell, 2012). 6.3 Corporate Tie Ups Every company has a corporate social responsibility. So tie ups with corporates for the sales of products is beneficial. The companies can give away the product as a part pf gifts and recognition hampers they provide to the employees or as a token of remembrance to the clients. Giving away informative brochures to the employees can also boost sales. 7. Marketing Plan A timeline of the entire marketing plan that would last for 3 months is explained through a Gantt chart. Figure 1: Gantt chart explaining the various timelines of implementing marketing Strategy 8. Conclusion To develop an effective market plan, it is important to understand the environment, marketing objective, and the 4Ps of the marketing mix. On analysis of all these factors a efficient marketing plan can be developed that achieves the marketing objectives through marketing strategies. 9. References Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012. Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Solomon, M.R., 2014. Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Green, K.W., Whitten, D. and Inman, R.A., 2012. Aligning marketing strategies throughout the supply chain to enhance performance. Industrial Marketing Management, 41(6), pp.1008-1018. Chung, T.L., 2015. Research on the brand marketing strategies of convenience stores: a consumers view in Taipei and Shanghai. Alon, I., Jaffe, E. and Vianelli, D., 2013. Global marketing: contemporary theory, practice, and cases. New York: McGraw-Hill/Irwin, c2013. xxi, 602 pages: illustrations, maps; 26 cm... Johnson, J.S. and Sohi, R.S., 2013, March. THE IMPLEMENTATION OF NEW MARKETING STRATEGIES BY BUSINESS-TO-BUSINESS SALESPEOPLE: THE CONSTRAINING FACTOR MODEL. In ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS (p. 1). Felzensztein, C., Stringer, C., Benson-Rea, M. and Freeman, S., 2014. International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research, 67(5), pp.837-846. Mooradian, T., Matzler, K. and Ring, L., 2013. Strategic Marketing: Pearson New International Edition. Pearson Higher Ed. Ritter, J., 2016. Marketing strategy in the 21st century, a review and assessment of strategies and procedures for success and implementation. The Business Management Review, 7(3), p.68. Pels, J. and Saren, M., 2013. The 4Ps of Relational Marketing, Perspectives, Perceptions. The Future of Relationship Marketing, p.59. Fitzgerald, J., Neal Cavanaugh, R.B. and Borden, N., 2014. CPR for the 4Ps Breathing New Life into the Marketing Mix. In International Academy of Business and Economics Conference. Motohashi, K., 2015. Marketing Theory in Global Business Context. In Global Business Strategy (pp. 137-154). Springer Japan. Christopher, M., Payne, A. and Ballantyne, D., 2013. Relationship marketing. Taylor Francis. Gorton, G.B. and Ordonez, G., 2013. The supply and demand for safe assets (No. w18732). National Bureau of Economic Research. Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing: strategy, implementation and practice. Pearson. Ferrell, O.C. and Hartline, M., 2012. Marketing strategy, text and cases. Nelson Educat.